Warrior Records, a division of L.A. Entertainment, Inc., was started in 1998 by President/Staff Producer, Jim Ervin. The label proceeds with the ideal of offering opportunities to talented artists who wish to embrace the best of what an active indie company can offer, while also enjoying major label distribution channels.

This business started with the independent. From the 1970's through today, the distribution channels have been dominated by what is now the Big 4 (BMG/Sony, EMD, WEA, and Universal). But, as we watch various new technologies become commonplace, we are seeing a shift back toward the independent. Sales attributed globally to indie outlets continue to rise. We are the ones who take the initial risk, develop the artists, package the product, and create a demand for it. Independents are the A&R departments for the major labels.

Warrior thanks all companies that are involved in independent releases, for they strive to support the one thing that truly matters...the music.

Jim Ervin
President
Warrior Records

Record Label

Warrior enjoys a diverse catalog covering releases in alternative rock, classic rock, r&b, rap, adult contemporary, folk, and many other genres. Our products are distributed worldwide via Universal Music Group Distribution, as well as through independent distribution channels.

Music Publishing

Warrior's parent company, L.A. Entertainment, Inc., has three publishing companies: New Entity Music (ASCAP), New Copyright Music (BMI), and New Euphonic Music (SESAC). We own and administer a select catalog of over 500 copyrights. Through innovative marketing and strategic partnerships, we aggressively pursue opportunities to maximize our repertoire in all media outlets, including motion picture, television, and videogame soundtracks.

Promotion And Marketing

Warrior's parent company, L.A. Entertainment, Inc., maintains K.I.S.S. Marketing & Promotions, a company dedicated to the marketing & promotion of third party products, both in the music, motion picture, television, and consumer product related industries. K.I.S.S.' clientele includes major labels, studios, advertising agencies, and manufacturers.

New Technologies

Network Enterprises Worldwide (N.E.W.) is L.A. Entertainment, Inc.'s new media and technologies division. N.E.W. develops and implements new formats, e-commerce, and emerging internet methodology.

Magazines

L.A. Entertainment, Inc.'s new music magazine, the Indie Portal, is a gateway dedicated to showcasing the hottest acts in new music on a global level. No hype, no fluff, just great music.

Press Contact

George McQuade (pr@WarriorRecords.com)