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Warrior Records and Distribution, a division of L.A. Entertainment, Inc., was formed by President/Staff Producer, Jim Ervin and established with national distribution in 2004. The label proceeds with the ideal of offering opportunities to talented artists who wish to embrace the best of what an active indie company can offer, while also enjoying major label distribution channels. Warrior releases various products via MNRK Music Group, other products via Universal Music Distribution, and even some regionally direct through various one-stops.

This business started with the independent. From the 1970's through today, the distribution channels have been dominated by what is now down to three major label entities (Sony/BMG, Universal/EMI, and WEA). But, as we watch various new technologies become commonplace, we continue seeing a shift back toward the independent. Sales attributed globally to indie outlets continue to rise. We are the ones who take the initial risk, develop the artists, package the products, and create a demand for it. Independents are the A&R departments for the majors.

Warrior thanks all companies that are involved in independent releases, for they strive to support the creative spark that drives this industry.

Jim Ervin
Warrior Records

Record Label

Warrior enjoys a diverse catalog covering media and music releases in many genres, including alternative rock, classic rock, comedy, r&b, rap, adult contemporary, folk, and many others.

Music Publishing

Warrior's parent company, L.A. Entertainment, Inc., has three U.S. publishing entities: New Entity Music (ASCAP), New Copyright Music (BMI), and New Euphonic Music (SESAC). We own and administer a select catalog of over 1,000 copyrights. Through innovative marketing and strategic partnerships, we aggressively pursue opportunities to maximize our repertoire in all media outlets, including motion picture, television, and videogame soundtracks.

Promotion And Marketing

K.I.S.S. Marketing & Promotions is L.A. Entertainment, Inc.'s division dedicated to the marketing & promotion of third party products, both in the music, motion picture, television, and consumer product related industries. K.I.S.S.' clientele includes major labels, studios, advertising agencies, and manufacturers.

Merchandise & Touring

L.A. Entertainment Merchandise is dedicated to providing merchandising services to touring artists, including; design, manufacturing, ordering & fullfillment, tour seller staffing, VIP Meet & Greet Programs, and other related aspects.


LA Group Management is L.A. Entertainment, Inc.'s management division, responsible for developing and representing both new and name talents.

Press Inquiries

Contact: promotions at warriorrecords dot com